5 Methods for Content Creation
They feel that they have made all the exclusive ideas. This is the right opportunity to think outside the box and create content.
For those currently in the position of a content creator, there are a few different methods we use to create and deliver great content.
Brainstorming team. One of the simplest ways to create content is through group thinking
1- break the brainstorming into sections to help guide the content
such as providing earned, free, and paid media opportunities. There are no bad ideas because any idea that helps launch new content can lead you to bigger and better ideas.
This group's creative thinking allows for new ideas and everyone on the team can share their opinion about the different ways they think.
Analytics, data, tools, and numbers are great for figuring out what the consumer likes and dislikes. Using some tools
Like Google Trends, Sysomos, and some paid programs as well, we can see what consumers are currently searching for, and what they think of a brand, and you can also understand your competition. With this data, we can also create targeted content based on the clear results from these tools.
For example, the Olympics was a huge event that took place during the past weeks and was a real target for consumers. If the brand manufactures food, we can create content based on the style of Korean food, which is very popular in Korean culture.
Having this data is a great idea to get into consumers' minds and create content that they are interested in.
It's okay to review old content that has been used before and learn how to apply it again.
Sometimes, if the campaign is successful and the content is worth renewing, share it on social media and with consumers again.
Sometimes a campaign isn't successful enough, so this is a chance to see why it didn't and make the important adjustments this time.
- . Sometimes the best way to create new content is to simply ask your followers or audience what they are interested in.
- The reporters are the ones you'll be sharing the content with at the end, so it's best to get their perspective on the type of content they'd like.
- Longtime reporters are great contacts to reach out to and learn about the content they are working on in order to solve future issues.
- If a reporter shares that they are writing content about barbecue, you can take it and share that information with your team and work on it.
Reaching out to the content your followers desire not only builds rapport but gives you a really powerful insight into the type of content that will get the brand covered.
Our job is to create content that will resonate with our followers and consumers.