What type of Facebook ads should you run? When is the best time to advertise? What image will catch the attention of your audience? How long should your ad be? How much should you spend on advertising?
- If you’re new to advertising with Facebook, it can be a little overwhelming.
- Fortunately, there are many helpful resources out there that can guide you through the process from start to finish.
- Advertising on Facebook has become more and more effective over time for businesses of all sizes.
- It’s a great place to target potential customers in your local area, as well as people who like similar pages and interests outside of your local area.
- With so many options available, these tips will help you get started creating the perfect ads fast.
Create The Right Audience For Your Ads
First and foremost, you’ll want to make sure you target the right audience for your ads because if you get this wrong, all the other steps will be for nothing.
There are a few things to think about when creating your target audience. Start by selecting which Facebook page you’d like to advertise on (eg. your brand’s page, or a product page).
From there, you’ll see the targeting options available for that specific page. You can limit your audience based on things like geography, age, gender, interests, relationship status, employment, education, device type, and more.
There are thousands of different ways to filter your target audience, so you’ll want to find the right mix that best represents your brand and customers. The more specific you can get, the better your ads will perform.
When To Run Facebook Ads
Once you’ve created the perfect ad, you’ll want to know when is the best time to run it. There are a few factors to consider when deciding when to run your ads. - What time of year is it? - What is the weather like? - What is the average age of your customers? First, you’ll want to take into account the season.
For example, if you’re selling summer clothing, you’ll likely want to run your ads during the spring and summer months, since people are more likely to shop for these items when it’s warm outside. Next, you’ll want to think about the weather.
For example, if you run an ice cream shop, you might want to run your ads during the summer, when people are looking to cool off with a frozen treat. If you own a clothing store, you’ll want to wait to run your ads until the winter, when people will want to stay warm.
Decide What You Want To Achieve
Before you create your ad, you’ll want to decide exactly what you want to achieve.
Is your goal to generate leads?
Get more page likes?
Get more clicks to your website?
What is your desired outcome?
How much do you want to spend?
How many people should see your ad?
Once you have a goal selected, you’ll be able to select an ad type that best fits that goal. Since there are so many different types of Facebook ads, you may want to try multiple ad types to see which works best for your business.
Select The Right Facebook Ad Type For Your Goal
There are a few different ad types that you can use with Facebook ads, so it’s important to pick the right type for your goal. - Product ads - Lead ads - Video ads - Coupon ads - Place ads - Branding ads Product ads - Product ads are great if you want to drive more sales on your website.
They feature an image, description, and link to your product or service on your website. Expect to pay more per click than with the other ad types.
Lead ads - Lead ads are meant to generate leads that you can contact later.
They’re great if you don’t have sales staff that can immediately follow up with customers. Expect to pay less per click than with product ads. Video ads - Video ads are great for driving traffic to your website and generating leads. They’re especially useful for products that don’t have a lot of information available online.
Expect to pay more per click than with product and lead ads. Coupon ads - Coupon ads are a great way to increase foot traffic to your business by giving your customers a reason to visit your physical location.
Expect to pay
less per click than with product ads. Place ads - Place ads are great for driving foot traffic to your business. They’re designed to help you show up at the top of more searches.
Expect to pay less per click than with product ads. Brand ads - Brand ads are meant to increase brand awareness and customer perception of your business.
They’re a great option if you want to get more likes on your page and more followers. Expect to pay less per click than with product ads.
Build Your Ad
Once you’ve picked the best ad type, it’s time to build your ad.
- What type of image will catch your audience’s attention?
- What will your headline say?
- Where will you direct people?
- Start by selecting the type of image you’d like to use. Facebook has published several studies on what type of images work best for different audiences, so be sure to check these out before you decide on an image type. Next, you’ll want to write your headline.
- This is likely the most important part of your ad since it’s the only thing your audience will see before clicking on your ad. You only have a few seconds to get someone’s attention before they scroll past your ad.
- You’ll want to make sure your headline is catchy, to the point, and represents your business well. Finally, you’ll want to direct your customers where they need to go after clicking on your ad. This is the link they’ll click to be taken to your website.
You have several options, including a website, landing page, or an offer like a free gift or coupon code.
Now that you know what goes into creating a great Facebook ad, you can start creating the perfect ad for your business.
Now is the time to start creating and optimizing your ads. The more ads you have running, the more opportunities you’ll have to reach new potential customers.
While Facebook ads can be somewhat expensive, they’re a great way to build your brand. If you're new to Facebook advertising, it can feel a little overwhelming. Thankfully, there are a ton of helpful resources available that can guide you through the process from start to finish.